Away-From-Home Tissues Market Analysis and Latest Trends

Away-From-Home (AFH) tissues refer to tissue products that are typically used outside the home, in public spaces such as offices, hotels, restaurants, hospitals, and other commercial establishments. These tissues include paper towels, toilet papers, napkins, and facial tissues, which are designed to meet the hygiene needs of consumers in public spaces.

The market for AFH tissues has witnessed significant growth in recent years and is expected to continue expanding at a compound annual growth rate (CAGR) of 11% during the forecast period. This growth can be attributed to various factors such as the increasing number of commercial establishments, rising awareness about hygiene and cleanliness, and the growth of the hospitality and healthcare sectors.

One of the key trends driving the growth of the AFH tissues market is the shift towards environmentally-friendly and sustainable products. Consumers and businesses are increasingly opting for products made from recycled materials and those with eco-labeling, as they are more conscious about their environmental impact. Manufacturers are also investing in research and development to develop innovative solutions that reduce waste and promote sustainability.

Another trend in the AFH tissues market is the adoption of advanced technology for product development and production. For instance, smart dispensers that use sensors to detect usage and automatically dispense tissues are gaining popularity. These advanced dispensing systems provide cost savings and improve hygiene by reducing wastage and ensuring a continuous supply of tissues.

In conclusion, the AFH tissues market is experiencing significant growth, driven by factors such as the increasing number of commercial establishments and rising awareness about hygiene. The market is also witnessing trends towards sustainability and the adoption of advanced technology for product development and production. The future outlook for the AFH tissues market remains positive, with a projected CAGR of 11% during the forecast period.

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Away-From-Home Tissues Major Market Players

The away-from-home tissues market is a fiercely competitive industry, with several key players vying for market share. Some of the prominent players in the market include Kimberly-Clark Corporation, Georgia Pacific, SCA, Procter & Gamble, Sofidel Group, Fujian Hengan, Hospeco, Cascades Inc, Asia Pulp and Paper, Weifang Lancel Hygiene Products, Kruger Inc, and MPI Papermills.

Kimberly-Clark Corporation is one of the leading players in the away-from-home tissues market. The company offers a wide range of tissue products under popular brands like Kleenex and Scott. With its strong brand presence and extensive distribution network, Kimberly-Clark has witnessed consistent market growth over the years. The company has focused on introducing innovative products and expanding its market reach through strategic collaborations and acquisitions. Kimberly-Clark's market growth is expected to continue as it expands its product portfolio and strengthens its presence in emerging markets.

Another major player in the market is Procter & Gamble, known for its tissue brand, Charmin. The company has a robust marketing strategy and invests heavily in advertising and promotion, which has contributed to its strong market position. Procter & Gamble's market growth is driven by its commitment to innovation, efficient supply chain management, and successful brand positioning. The company is also proactive in addressing sustainability concerns, which further enhances its reputation in the market.

Georgia Pacific is another key player in the market, offering a wide range of tissue products under various brands like Angel Soft and Quilted Northern. The company has a strong presence in both the commercial and consumer tissue markets. Georgia Pacific's market growth is driven by its focus on product quality, responsive customer service, and continuous innovation. The company has also invested in sustainable manufacturing practices, which has helped it gain a competitive edge in the market.

In terms of sales revenue, Procter & Gamble reported total net sales of $70.95 billion in the fiscal year 2020. Kimberly-Clark Corporation reported net sales of $19.11 billion, while Georgia Pacific reported net sales of $28.21 billion.

The overall size of the away-from-home tissues market is projected to expand further in the coming years. The increasing emphasis on hand hygiene, especially in healthcare and hospitality sectors, is expected to drive the demand for tissues. Additionally, the growing awareness about hygiene and sanitation, particularly in emerging economies, offers significant growth potential for market players. The market is also expected to witness technological advancements in tissue production and an increasing shift towards sustainable and eco-friendly products.

In conclusion, the away-from-home tissues market is highly competitive, with players like Kimberly-Clark Corporation, Procter & Gamble, and Georgia Pacific leading the industry. These companies have achieved market growth through their focus on innovation, strong brand presence, and commitment to sustainability. The market is set to experience further expansion in the future, driven by increasing hygiene awareness and technological advancements.

What Are The Key Opportunities For Away-From-Home Tissues Manufacturers?

The Away-From-Home Tissues market refers to the use of tissue and paper products outside the home, such as in workplaces, hospitals, hotels, and restaurants. The market is experiencing steady growth due to the increasing demand for hygienic and convenient tissue products in various commercial settings. Factors like the rising awareness of maintaining cleanliness and hygiene, coupled with the growth of the tourism and hospitality industry, are driving the market's growth. Additionally, the COVID-19 pandemic has further boosted the demand for tissues in healthcare facilities and public spaces. With the growing focus on sustainability and eco-friendly products, the future outlook for the Away-From-Home Tissues market seems promising, with manufacturers likely to introduce innovative and sustainable products to meet consumer demands.

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Market Segmentation

The Away-From-Home Tissues Market Analysis by types is segmented into: